Making Product Sense — weekly product frameworks and strategies from the best products on the planet 🌎

What readers are saying:

“Great weekly product frameworks written by Jacob! As a product manager myself, I have found it to be incredibly helpful and actionable.”

“Frameworks, reviews and all things nice - product strategies from the best in the biz.”

“Thoughtful, smart takes on creative, cool digital products.”

"Packs a great punch. I love the dense, valuable content.”

Written for Founders & Product Leaders

As a founder and product leader, I've been obsessively studying the world’s best companies and taking notes on the various product frameworks, strategies and ideas that I’ve come across.

I decided to turn my notes into articles and publish them for other product-focused founders like me who are curious about that product “x factor.” But it’s not just head knowledge - there are tons of real-world examples from successful products to help illustrate the frameworks IRL.

The mission is to provide product leaders like me and you the mental frameworks to think about product in creative, impactful, and strategic ways.

“Fun, insightful deep-dives into the best products. Great lessons for product builders of all stripes!”

What to Expect

Each week we explore a new product framework or strategy from one of the best products on the planet, putting language around the gut feelings that so often drive the most innovative product decisions.

“It isn't superficial product advice such as ‘fail fast’. The content is clearly being written by someone who is passionate and knowledgeable.”

Getting Started

Product Deep-Dives

Product Frameworks

Make a suggestion!

If you have feedback, a question or a topic suggestion, you can drop in this form - I'd love to hear from you :)

Give Feedback


Jacob Jolibois
✌️ Weekly product frameworks and strategies from the best products on the planet || CPO @ Check